It's time to shine a light on safe SMILE CARE!


Hismile is the brand that transforms a conservative industry with the next generation of innovative products, ingredients, and technology. Hismile is for anyone who wants a whiter smile while caring for their teeth in the best way possible. It's easy, comfortable, and safe to use our products since we have a zero-tolerance policy for causing damage to the teeth, such as painful teeth tingling and enamel erosion.


A great passion and an enormous commitment to Smile Care (oral care) have led to our being in approx. 200 countries and more than 3 million customers have gotten whiter and stronger teeth thanks to our market-leading products.


At Hismile, we continuously work to come up with new innovations. An example of years of intensive research is the ingredient PAP+, a breakthrough in peroxide-free teeth-whitening. This highly concentrated, outermost gentle, and completely peroxide-free formula doesn't cause any damage to the natural texture of the teeth but reacts solely to stains and spots.


Smile Care – like Skin Care but for teeth.

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