The name Holika Holika means "enchanting, seductive". The name is a fusion of the English "-holic" and the Korean "olida". The brand is symbolized by a playfulness where the design of the products is in focus and differs depending on the product line. The packaging is unique and eye-catching and appeals to young women as well as men. The brand's philosophy is to offer fun and practical products that both surprise and spread joy while the content gives such a result that customers will return again and again. They are best known for their aloe vera products, skin care line with mucin from black snails and their lip masks!