Hugo Boss

Discover a blast of icy freshness with HUGO ICED, an Eau de Toilette designed for the modern urban man. Revitalizing iced mint leaves awaken the senses, while the aroma of wild tea invigorates the soul, and vetiver embues confidence and masculinity. The true power of freshness lies within this sleek chrome flacon, with its innovative strapped-on cap. A sensory explosion for the man who seeks ultimate freshness, in the heat of the day or night, HUGO ICED is as fresh as ice, as strong as steel. HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else.