I Am Proud

Serious Shade is an ultra-lightweight, hydrating, SPF 50+ serum featuring optimized filter technology to provide superior broad-spectrum UVA/UVB protection. Formulated with a high-performance blend of skin-loving ingredients, Serious Shade leaves skin feeling hydrated, soothed and (most importantly!) protected.
The silky smooth, serum-like texture soaks instantly into skin, leaving a healthy, dewy glow with no white cast – the perfect base for makeup.

Use:
Apply generously and evenly as the last step in your skincare routine at least 20 minutes before sun exposure. Reapply at least every 2 hours.

40 ml