Ida Warg
Meet your new beauty bestie!
At IDA WARG Beauty, we believe beauty should feel as good as it looks. We are a Swedish beauty brand creating effective, feel-good products that deliver results you’ll love - every day.
Our range includes hair care, self-tan and body care with high quality ingredients and delicious scents. Beautifully wrapped in playful designs, our products will take your self-care routine to the next level.
Always 100% vegan.

Latest reviews
Ida warg shampoo
Repair Shampoo 250 ml
I tested this shampoo through the review club, my first reaction was that it smelled very good and fresh, a bit strong, but if you're not sensitive, there are no problems. It was a bit hard to lather up the first time, but when I use the shampoo a second time, it lathers more and cleans properly. I have very dry and damaged hair and thought my hair became soft and smooth, and got some nice waves in my hair, something I haven't gotten from other shampoos. It didn't weigh my hair down either, and I, who have a sensitive scalp, found that this shampoo worked well. It would have gotten full points if my hair didn't get greasy quite quickly, otherwise good.
Ida10 minutes
Smells heavenly good
Repair Shampoo 250 ml
As the title says... I loved the scent of this shampoo. By the way, it was a shampoo that seems to be quite basic. My hair felt the same as usual after the shower. I have pretty dry and damaged hair. No sensation, but I thought I would also try the conditioner from Ida Warg to see if the result gets better.
Therese3 hours
Nice shampoo in convenient packaging
Repair Shampoo 250 ml
First time trying a shampoo from Ida Warg, and I am absolutely satisfied! I think it smells really good, is a convenient bottle that size-wise also fits very well when I am traveling for a longer time 👌🏼 My hair is partially bleached (balayage) and naturally dark blonde, and I find that this shampoo works very well. The bleached strands do not look dry, and the overall hair looks nice, I think. It stays fresh for about as long as I am used to with other brands I use. The only downside is that the shampoo lathers a bit worse than I am used to, so for me, who has thick and long hair, the shampoo is not that economical.
jennie302 days
Ida WargIntense Moisture Hair Mask300 ml150 kr.
Ida WargSelf-Tan Applicator Mitt28 kr.
Ida WargRepair Hair Mask300 ml135 kr.
Ida WargVanilla Fudge Shower Mousse200 ml71 kr.
Ida WargHeat Protection Spray150 ml89 kr.
Ida WargIntense Nutrition Shower Mousse200 ml71 kr.
Ida WargIntense Moisture Hair Mask Travel Size75 ml65 kr.
Ida WargMoisture Duo199 kr.
Ida WargRepair Hair Serum100 ml72 kr.
Ida WargHydrating Shower Mousse200 ml72 kr.
Ida WargTanning Drops98 kr.
Ida WargVanilla Fudge Hair Mist100 ml120 kr.
Ida WargMoisture Conditioner500 ml122 kr.
Ida WargMoisture Shampoo500 ml134 kr.
Ida WargCure Shampoo250 ml159 kr.
Ida WargRepair Conditioner250 ml126 kr.
Ida WargLeave In Conditioner150 ml98 kr.
Ida WargSelf-Tanning Mousse150 ml98 kr.
Ida WargTinted Self-Tanning Mousse Medium Dark150 ml98 kr.
Ida WargVitalizing Shower Mousse200 ml72 kr.
Ida WargVanilla Fudge Dry Shampoo150 ml63 kr.
Ida WargLate Night Shower Mousse200 ml72 kr.
Ida WargDry Volume Spray150 ml59 kr.
Ida WargPlumping Shampoo250 ml126 kr.