Ida Warg

Meet your new beauty bestie!

At IDA WARG Beauty, we believe beauty should feel as good as it looks. We are a Swedish beauty brand creating effective, feel-good products that deliver results you’ll love - every day.

Our range includes hair care, self-tan and body care with high quality ingredients and delicious scents. Beautifully wrapped in playful designs, our products will take your self-care routine to the next level.

Always 100% vegan.

Latest reviews

  • Ida warg shampoo

    Repair Shampoo 250 ml

    I tested this shampoo through the review club, my first reaction was that it smelled very good and fresh, a bit strong, but if you're not sensitive, there are no problems. It was a bit hard to lather up the first time, but when I use the shampoo a second time, it lathers more and cleans properly. I have very dry and damaged hair and thought my hair became soft and smooth, and got some nice waves in my hair, something I haven't gotten from other shampoos. It didn't weigh my hair down either, and I, who have a sensitive scalp, found that this shampoo worked well. It would have gotten full points if my hair didn't get greasy quite quickly, otherwise good.

    Ida10 minutes

  • Smells heavenly good

    Repair Shampoo 250 ml

    As the title says... I loved the scent of this shampoo. By the way, it was a shampoo that seems to be quite basic. My hair felt the same as usual after the shower. I have pretty dry and damaged hair. No sensation, but I thought I would also try the conditioner from Ida Warg to see if the result gets better.

    Therese3 hours

  • Nice shampoo in convenient packaging

    Repair Shampoo 250 ml

    First time trying a shampoo from Ida Warg, and I am absolutely satisfied! I think it smells really good, is a convenient bottle that size-wise also fits very well when I am traveling for a longer time 👌🏼 My hair is partially bleached (balayage) and naturally dark blonde, and I find that this shampoo works very well. The bleached strands do not look dry, and the overall hair looks nice, I think. It stays fresh for about as long as I am used to with other brands I use. The only downside is that the shampoo lathers a bit worse than I am used to, so for me, who has thick and long hair, the shampoo is not that economical.

    jennie302 days

115 products
115 products
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