John Frieda

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It is more than three decades since the first JOHN FRIEDA salon opened on New Cavendish Street in London. To provide as good hair care as possible, the brand was created to make meaningful partnerships with their customers. Due to this revolutionary spirit and an instinctive understanding of women, it didn’t take long before the salon became the target of celebrities, beauty experts and demanding clients.
Today, the brand that paved the way for an entire industry has not diminished. The team of experts continues to formulate products that make the impossible possible, and their collaboration with you continues to shine. And while their story may be in the salon, they know that their products are in your home. Therefore, all products are created with this in mind: Your vision + their expertise = endless styling possibilities!

Popular products

Latest reviews

  • Not the best for damaged hair

    Curl Reviver Styling Mousse 200 ml

    Smells very strong and gets a bit sticky if you have thin and damaged hair like me

    Emilie 1 week

  • Wow!! 🤩

    Frizz Ease Miraculous Recovery Conditioner 250 ml

    This conditioner is absolutely amazing! I have curly, frizzy hair with dry ends and have always struggled to find a conditioner that really makes a difference, but this is something beyond the ordinary. After each use, my hair feels silky, moisturized, and easy to detangle. The curls become more defined and shiny without feeling heavy or flat, and the frizz is tamed in a way that makes the hair look both healthier and more well-groomed. The scent is wonderful – fresh, clean, and just the right strength. It truly feels like a luxurious hair care experience at home in the shower. Together with the shampoo in the same line, the result is magical, as if the hair has received a proper moisture boost and new energy. I can clearly see how much softer and stronger my hair has become since I started using this conditioner, and the ends look significantly healthier. This is truly a product I will continue to buy over and over again. Rating: 5/5 Perfect for curly, frizzy, or dry hair that needs extra moisture, shine, and a wonderfully soft feel. ⭐️⭐️⭐️⭐️⭐️ #lykomission

    Tindra Andersson 1 month

  • Wow!! 🤩

    Frizz Ease Miraculous Recovery Shampoo 250 ml

    I am truly impressed with this shampoo! My hair is naturally curly, quite frizzy, and tends to get dry, especially at the ends, but since I started using this shampoo, I have noticed a huge difference. Already after the first wash, my hair felt both softer and more moisturized. The curls became more defined and shiny without feeling heavy or oily. What I love most is how well the product manages to tame frizz without taking away the natural volume – my hair feels cared for, healthy, and full of life. The scent is also fantastically fresh and gives that "just washed at the salon" feeling every time. Together with the conditioner in the same line, the effect is even better; it feels like my hair gets a real recovery treatment every time I wash it. I have tried many shampoos for curly and frizzy hair, but none have given the same results as this. For me, this is a lifesaver that truly lives up to its name, Miraculous Recovery! Rating: 5/5 Perfect for you with curly, dry, or frizzy hair who wants softness, shine, and a healthier appearance. ⭐️⭐️⭐️⭐️⭐️ #lykomission #lykoreview

    Tindra Andersson 1 month

45 products
45 products
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