It is more than three decades since the first JOHN FRIEDA salon opened on New Cavendish Street in London. To provide as good hair care as possible, the brand was created to make meaningful partnerships with their customers. Due to this revolutionary spirit and an instinctive understanding of women, it didn’t take long before the salon became the target of celebrities, beauty experts and demanding clients.
Today, the brand that paved the way for an entire industry has not diminished. The team of experts continues to formulate products that make the impossible possible, and their collaboration with you continues to shine. And while their story may be in the salon, they know that their products are in your home. Therefore, all products are created with this in mind: Your vision + their expertise = endless styling possibilities!