Joico

Joico Brightening Shampoo
BLONDE LIFE Brightening Shampoo
to cleanse, nourish & illuminate

Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

- Free of SLS/SLES Sulfates
- Gently cleanses, removing dirt and sebum
- Restores hair’s optimal pH level
- Banishes brass by neutralizing chlorine and trace minerals that lead to dullness and yellowing

Use:
Apply Brightening Shampoo to damp hair,
lather and rinse.

300ml

Joico Brightening Conditioner
Blonde Life Brightening Conditioner

Blonde Life Brightening Conditioner keeps the color clean and clear. Moisturizes and softens.

Benefits:
- Light formula, does not weigh down
- Provides in-depth care
- Immediately revives blonde hair
- Gives fantastic shine
- Direct investigation, leaves a silky smooth hair
- Make blonde hair clearer by removing chlorine and traces of minerals that cause discoloration and dull hair

Use:
Apply Brightening Conditioner to clean, damp hair. Comb through. Let work for 2-3 minutes. Rinse out.

250 ml

Joico Brightening Masque
BLONDE LIFE Brightening Masque
to intensely hydrate & illuminate

This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

- Intensively hydrates, softens, adds shine and conditions
- Brightens blonde strands by neutralizing chlorine and trace minerals that lead to dullness and yellowing

Use:
Cleanse with Blonde Life Shampoo. Apply to damp hair. (Avoid scalp area on fine hair) Comb through. Leave in 2-5 minutes. Rinse.

150ml