JoicoBlonde Life Violet Trio

Joico Violet Shampoo
BLONDE LIFE Violet Shampoo
for cool, bright blondes

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

- Rich lather gently cleanses hair
- Free of SLS/SLES Sulfates

Use:
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse,
and follow with Blonde Life Violet Conditioner. Use 2-3 times per
week to maintain cool tones.

300ml

Joico Violet Conditioner
BLONDE LIFE Violet Conditioner
for cool, bright blondes

Nourish and neutralize in one brilliant application of
Blonde Life Violet Conditioner, the color-balancing formula
that gives cool blonde hair everything it needs—shine,
hydration, and protection–while sending brass packing.

- Nourishes and protects fragile blonde hair
- Provides incredible slip and detangling

Use:
Apply to clean, damp hair. Leave in 1–3
minutes. Rinse. Use 2-3 times per week.

250ml

Joico Brightening Masque
BLONDE LIFE Brightening Masque
to intensely hydrate & illuminate

This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

- Intensively hydrates, softens, adds shine and conditions
- Brightens blonde strands by neutralizing chlorine and trace minerals that lead to dullness and yellowing

Use:
Cleanse with Blonde Life Shampoo. Apply to damp hair. (Avoid scalp area on fine hair) Comb through. Leave in 2-5 minutes. Rinse.

150ml