Juniper was founded by Mathilda Wibom Westerberg after an amazing experience at a boutique hotel in Mallorca in 2018. Mathilda wanted to bring the same feeling she had experienced at that hotel into her, and other people’s everyday life. Juniper extracts the best parts of a small secluded luxury hotel and brings them to your home.

In bringing the products to life, Juniper never (ever) compromises on quality. On the contrary, Juniper uses the finest raw materials available, embodies craftsmanship, and pays meticulous attention to detail in making design choices. The products are seemingly not very complicated in nature but the extraordinary effort is put into ensuring that they provide the best user experience possible.

All the while, sustainability is at the heart of everything done. Juniper is committed to creating strictly vegan products and pushes the boundary for ecosystem sustainability. Juniper is rigorous in choosing its production partners, considering everything from the factories’ production equipment to the main energy sources used to power the factories. And during 2021 Juniper switched to entirely biodegradable packaging for its products. Juniper further continuously performs lifecycle assessments of its various product lines to prioritize efforts in improving logistics, durability, and recyclability.

To drive this work and ensure progress Juniper tracks and declares its entire value chain for each and every product.