The perfect blowdry in a bottle. Optimal shapeability. Infinite repositionability without reapplying. Zero stiffness. FOR WHO: Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability.

WHAT DOES IT DO:
L’incroyable blowdry is reinforced by beeswax and elastic polymers that create flexible shape memory, gorgeous, touchable styles from straight to curl, wavy, volume, and beyond. Infinite reshapability allows you to restyle without reapplying. Instantly: ultimate ease of shapeability, 96 hours anti-frizz and a beautiful, long-lasting blowdry from day 1, and infinitely reshapablility. Touch up styling errors, boosting your blowdry after sleeping on it and go from curly to straight and back to curly again – all without reapplying.. SRS technologyStimuli Responsive Styling

Use:
Apply onto damp, towel dried hair before proceeding to blowdry/heat style.
Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.
Get rid of the dreaded ponytail bump. Define styles after your workout. Boost that flattened 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time signed with the Kérastase Touch.

150ml