L'Oréal ProfessionnelPurple Shampoo 300 ml

[RECOMMENDED FOR COLORED HAIR] A professional neutralizing purple shampoo for blonde hair that neutralizes undesired yellow undertones.

[SCIENTIFIC DISCOVERY] On day 1 of color, hair reflects the 5 dimensions of the color spectrum. But these dimensions evolve over time leading to washed and faded color results, sometimes with undesirable reflects.

[PATENTED TECHNOLOGY] This nourishing shampoo is formulated with purple dyes and caring agents. Hair is instantly cleansed, nourished, +91% stronger*, 76% more hydrated* and instanty +59% more shiny*.

[PROFESSIONAL FORMULA] The creamy purple formula provides efficacy on the 5 color dimensions when used together with the full Vitamino Color Spectrum system**

- Shine: Ultra high glass shine.
- Saturation: Rich, vibrant colors.
- Contrast: Optimal perception between multiple shades.
- Tone: Unwanted reflects are neutralized.
- Brightness: Level of brightness and darkness are well preserved.

*instrumental test after application of purple shampoo.
**Instrumental test after full Vitamino Color Spectrum system after 4 weeks.

Use:
To be used from two weeks after salon visit and in alternance with Vitamino Color Spectrum non-tinted shampoo.

1. Apply evenly on wet hair. Emulsify.
2. Leave on time depending on the tone and desired degree of neutralization (from 2 to 5min). Check that all reflects have been neutralized.
3. Rinse thoroughly until the water runs clear.
4. Followed by Vitamino Color Spectrum deep conditioner or mask, and Glass shine serum leave in.

Pro tip: Use a non tinted shampoo first to remove residues. Followed by the second shampooing process with neutralizing shampoo. Choose the right neutralizing shampoo according to your hair color. Purple shampoo for blond hair, blue shampoos for light brown hair, green shampoos for dark brown hair.