LOWD Cosmetics is a Swedish makeup brand founded by makeup artist Felicia Aveklew. Each product is thoughtfully created by Felicia herself, with a focus on the best possible quality. What was previously only available in professional makeup artists' kits can now become part of your own makeup bag.
We want to inspire creativity and self-expression while striving to transform the beauty industry from the ground up. Sustainability is at the core of everything we do, from ingredients and packaging to our marketing.