LOWD Cosmetics

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LOWD Cosmetics is a Swedish makeup brand founded by makeup artist Felicia Aveklew. Each product is thoughtfully created by Felicia herself, with a focus on the best possible quality. What was previously only available in professional makeup artists' kits can now become part of your own makeup bag.
We want to inspire creativity and self-expression while striving to transform the beauty industry from the ground up. Sustainability is at the core of everything we do, from ingredients and packaging to our marketing.

Latest reviews

  • Gamechanger

    The First Letter Eyeshadow Palette

    The palette is a total gamechanger, especially for trips. Why? First of all, it’s incredibly versatile (I just miss a dark brown, but I mix the one that’s with black, and voila :) compact, fits in any makeup bag + has a convenient mirror. What impressed me the most is the fact that the shades lovesick and longing work amazingly well as lip liners, and with the browns, you can create freckles and brows. [hashtag]

    Joanna1 day

  • Pretty colors but

    The First Letter Eyeshadow Palette

    The palette has pretty colors and I like the size of the mirror, however, I think the colors are a bit dry and powdery and have quite a bit of "fall out". Because of that, it won't be the first palette I reach for when I do my makeup.

    Milli6 days

  • Lowd gloss n go

    Gloss N' Go Lipgloss Millionaire

    Very glittery and shimmery lip gloss. A clear new favorite, I will buy one of each color. Freaking love it. Really great job.

    Lina1 month

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