LOWD Cosmetics

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LOWD Cosmetics is a Swedish makeup brand founded by makeup artist Felicia Aveklew. Each product is thoughtfully created by Felicia herself, with a focus on the best possible quality. What was previously only available in professional makeup artists' kits can now become part of your own makeup bag.
We want to inspire creativity and self-expression while striving to transform the beauty industry from the ground up. Sustainability is at the core of everything we do, from ingredients and packaging to our marketing.

Latest reviews

  • Wow!

    Mark My Lips Lip Liner 03 French Kiss

    Oh, how beautiful these pens are from Lowd 😍 pigmented, sit well and very pretty colors!

    Frida Lampa Magga5 days

  • How beautiful?

    The First Letter Eyeshadow Palette

    A real autumn dream! Super pretty shadows, both the matte and shimmery ones. Easy to blend and very pigmented, which I love!🍂😍

    Frida Lampa Magga5 days

  • Gamechanger

    The First Letter Eyeshadow Palette

    The palette is a total gamechanger, especially for trips. Why? First of all, it’s incredibly versatile (I just miss a dark brown, but I mix the one that’s with black, and voila :) compact, fits in any makeup bag + has a convenient mirror. What impressed me the most is the fact that the shades lovesick and longing work amazingly well as lip liners, and with the browns, you can create freckles and brows. [hashtag]

    Joanna2 months

14 products
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