LUÃREThe Hair Hug Towel Off-White

Say goodbye to rough terry towels that can break, stretch, or damage your delicate, wet hair (bye bye!).

The Hair Hug Towel™ is designed to care for your hair when it's most vulnerable. Made from wonderfully soft, lightweight CloudDry™ microfiber (80% recycled) with a gentle waffle texture. It took us 2 years and testing 80 fabrics to find the perfect one - trust us, this is it!

Our microfiber is light but super absorbent, soaking up nearly 4 times its weight in water and drying hair twice as fast as regular towels.

Sized to comfortably wrap even very long or thick hair, the stretchy band ensures a cozy fit without pulling, stretching, or tangling your strands.

Wind down and relax or go about your day and let this towel work its magic, delicately absorbing moisture and promoting healthy and happy hair that's easy to love.

Pro tip: after removing the towel, apply a drop of The Elixir Hair Oil to the ends for maximum repair and protection.

Material: microfiber (20% nylon, 80% recycled polyester).

Size: 90 x 70 cm / 35.43 x 27.56 in

Packaging: waterproof, reusable EVA pouch with zipper closure.

Use:
Gently wrap your hair in The Hair Hug Towel™, then secure it with the wide, elastic band that holds everything in place. Curly-haired girls can also use it for plopping!
Let the towel do its magic and soak up moisture while you go about your day.
For optimal results, pair it with your Signature Shampoo and Conditioner. And don’t forget to show your strands some love with The Elixir Hair Oil before brushing or styling.