Elevate your expectations with our new On the Rise Volume Liftscara. This
ultra-pigmented formula catches and coats lashes in matte black color for quick-charge lift and volume in just a few strokes. Featuring an innovative applicator shape and an elastomer brush head, the part-hourglass, part-rounded brush delivers high drama, intense volume and serious elevation! Case in point: in a clinical study, 95% of participants saw instant volume and 94% saw instant lift.

WHAT IT IS:
A new volumizing mascara with lash-lifting abilities.

WHAT IT DOES:
Coats lashes in matte black color for quick-charge lift and volume
in just a few strokes.

WHY WE LOVE IT:
The “curling” effect results in a far-reaching fringe so that eyes look bigger
and lashes look thicker, making it our most dramatic mascara to date. Also cool: it works for all lash types.

HOW TO USE:
Use the cinched side to separate and elevate lashes. Then turn the wand out
slightly to amp up the volume with the rounder edge. Repeat for big, bold lashes layer after layer.

BEST FOR:
Beginners
All lash lengths
All eye shapes