NYX PROFESSIONAL MAKEUP is loved by passionate beauty junkies around the world for its enormously wide range of products and colors, trendy special products and for their good prices. They have something for everyone. NYX PROFESSIONAL MAKEUP is based in the heart of sunny Los Angeles and was founded in 1999 by a young entrepreneur named Toni Ko. Ms Ko has been interested in cosmetics since she was a teenager and has always had a desire to start her own brand that not only offers good products but at reasonable prices. NYX PROFESSIONAL MAKEUP became that brand.