25 years ago, hairdresser Paul Mitchell and marketer John Paul DeJoria had the vision to open up new opportunities for the hair industry. They wanted to develop a series of new products, which would facilitate the work for hairdressers and at the same time make it easier for the customer to take care of their hair at home. Said and done, today the hair care giant Paul Mitchell has a wide range of hair care products with everything from shampoos and hair styling tools, to styling products and treatments. Both environmental thinking and the ban on animal testing are cornerstones of Paul Mitchell's corporate philosophy.