The basic idea behind Ritual's success is simple. They have focused on creating products that make everyday situations turn into special moments of happiness. It doesn't require much to make a gray and boring day more enjoyable, and with Ritual's product lines of skincare and beauty products in your bathroom, you can take control of the joy yourself. By using something as simple as a hand soap or a scented candle from Rituals with a pleasant scent and in a beautiful packaging, you can enrich the smallest moments with a feeling of luxury and exclusivity. Rituals draws a lot of inspiration from Eastern mysticism and wants their collections, whether it be perfume, tea or skin care, to help you create a balance between your inner yin and yang. They spend a lot of time finding the very best ingredients for their products and you can feel the high quality of each individual product from Rituals.