Uppercut Deluxe

Luke Newman and Steve Purcell ran a barbershop in Australia for many years, long before it became popular and modern again. They were often met with misunderstandings and were called hairdressers instead of barbers. Uppercut Deluxe as a brand came about as a result of them being dissatisfied with the products they bought for the shop. They rolled up their sleeves and started making their own grooming products instead. After a year of development, they released their first product, "Deluxe Pomade". Today, the range consists of several different styling products, skincare and shaving products.