“Makeup is for anyone and everyone. Always fun. Untamed. Unexpected. ” Urban Decay appeals to those who want to enjoy individuality and have the courage to express it, among other things through their appearance. The story of Urban Decay begins in the mid-90s. At that time, pink, red and beige dominated the beauty industry and it was not common with purple or green nail polish. To counter this color monopoly, Sandy Lerner, David Soward and Wende Zomnir made a bold decision and in January 1996 launched the Urban Decay brand, which today includes everything from the popular Naked palettes and award-winning eyeliners, to the legendary All Nighter Setting Spray. If the cosmetics industry does not meet your alternative taste for makeup, you have to do something about it.