KMS

Cleaner Beaches. Better Beach hair. A new planet-kind limited edition.

Everything you love about beach hair, in a limited edition styling product. Clean¹, vegan² formula with genuine green credentials.
Carbonwave, a public benefit start-up, has turned beached Sargassum seaweed into a resource, using it to create an exceptional, vegan cosmetic emulsifier. Together, we developed the world’s first CONSCIOUSSTYLE Beach Style Creme by KMS, using upcycled seaweed – turning waste into something useful.
KMS is committed to reducing our environmental impact throughout the entire product lifecycle – it’s in our DNA – while still offering you impeccable performance. KMS CONSCIOUSSTYLE Beach Style Creme fits right in. Our new limited edition is kind to the planet and lets you effortlessly create that just-back-from-the-beach look. It’s like an instant ocean breeze for your hair.

-Windswept airy texture
-Weightless hydration
-Touchable bold with 0 shine
-For all hair types and textures, straight to coily

Sustainability

-No animal derived ingredients
-With upcycled seaweed
-Climate Partner CO2 compensated product – all KMS products are CO2 compensated
-Tube made with 48% recycled material (PCR). Reducing & recycling virgin plastic consumption decreases CO2 emissions significantly

1 – Formula free from: sulfates, silicones, PEG, mineral-oils;
2 – No animal derived ingredients

Use:
Work through towel-dried or dry hair.

100 ml