This ultra-violet purple conditioner reduces brassiness while bringing moisture to natural or color treated hair. This formula will not only tone but also leave the hair feeling moisturized and enhance shine. Contains Zip-Up Technology: Proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles, and helping protect hair from environmental stressors + color fade.

Tones + reduces brassy tones
Leaves hair feeling soft and hydrated.

Benefits:
Brass reducing
Weightlessly moisturizing
Smoothing
Detangling
Shine renewing
Keratin Safe
Zip-Up Technology
Cruelty Free

Tip from Kristin: If ever you over-do it and your hair is too ashy for your liking, just shampoo once with a clarifying shampoo to remove one level of tone.

Use:
1. After shampooing + rinsing, depending on the thickness of your hair, squeeze a dime to quarter-sized amount into your palm.
2. Apply to wet hair starting at the ends and working your way up to the top, avoiding the last inch or two near the root.
3. Wait 3 minutes, then rinse thoroughly.

” For those who are prone to unwanted brassiness, take at-home toning one step further with purple conditioner. I created this with moisture and tone in mind. Most people who experience brassiness have had bleach or color applied to their hair, so moisture and shine are a top priority. This can be used with or without The One Purple Shampoo.” – Kristin Ess

296 ml