Acqua di Parma has been a leading player on the luxury goods market for over 100 years. The company was founded in 1916 with the iconic Colonia fragrance that has served as inspiration for the brand and helped shape its values ​​centered around quality, craftsmanship, elegance and attention to detail. A classic destined to be a timeless success, which has become the symbol of an elegant masculine universe, has over the years been enriched with creations for women, lifestyle and for the home. Acqua di Parma expresses a style, a way of being, a philosophy of life with a focus on modern luxury. Each product is manufactured in Italy by skilled craftsmen using the best materials and the most traditional techniques passed down from generation to generation. Acqua di Parma, the essence of Italian style.