Björn Axen

Björn Axén is an institution in Swedish hair care and styling. Björn Axén revolutionized the hairdressing profession in Sweden in the 60's and since then he and the people around him have set the standard for how we look and what products we use. Björn Axén's hair care products contain algae and minerals that soften and moisturize the scalp as it strengthens and revitalizes the hair. The styling products contain heat protection and UV filters that protect your hair from heating tools and the sun's rays. Read more about shampoo, conditioner and styling products from Björn Axén and order online today.

Latest reviews

  • Nice effect

    Cool Blonde Cool Blonde Coloring Silver Shampoo 250 ml

    The pictures show before and after using the shampoo and conditioner from this series. I think the result turned out well even though the hair didn't get a super cool shade everywhere. No purple has set in the hair, which is good. I let the shampoo sit in the whole hair for a few minutes, the same with the conditioner but a little longer (about 10 min). I will probably buy again!

    Elisabeth5 hours

  • Fresh scent of yummy

    Scalp Package

    The hair feels really clean and airy from this shampoo, and it helps with dandruff and flakes on the scalp. Smells really good but quite strong, so if you're sensitive to scented hair products, you might want to choose something else. Especially the conditioner smells a lot. The conditioner feels good too. Affordable products and nice bottles. I would have wished that the hair could stay fresh a little longer before it needs to be washed again. I always double shampoo and usually wash my hair 3 times a week. I haven't used it for that long yet, but I will definitely use up the products and see if my hair can stay fresh longer after I've used them more.

    Beatrice1 day

  • Awesome (but a bit loud)!

    Björn Axén Dry Shampoo Green Apple 150 ml

    I think this is really good! You don't need an extreme amount of product, it gives a nice result, and as long as you massage it in properly, there are no white residues. It has a sweet, fresh, somewhat salon-like scent that isn't too strong (I'm sensitive to scents). I love the size, it fits in my bathroom cabinet. The only downside is the little "ball" that mixes the powder (or whatever it does), it makes a lot of noise when you shake the bottle.

    Madeleine2 days

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