Björn Axén

Björn Axén is an institution in Swedish hair care and styling. Björn Axén revolutionized the hairdressing profession in Sweden in the 60's and since then he and the people around him have set the standard for how we look and what products we use. Björn Axén's hair care products contain algae and minerals that soften and moisturize the scalp as it strengthens and revitalizes the hair. The styling products contain heat protection and UV filters that protect your hair from heating tools and the sun's rays. Read more about shampoo, conditioner and styling products from Björn Axén and order online today.

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Latest reviews

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    One wash is enough

    Volume Shampoo 250 ml

    You absolutely do not need to double shampoo with this product. It’s concentrated, has the perfect consistency, and it takes quite a little product to get the hair clean. The cleanliness also lasts longer than any other shampoo I’ve tried, about 12-24 hours longer, the hair looks freshly washed and fresh without using dry shampoo or anything else. Lots of volume, and as several have already pointed out, the scent also lasts a long time. I could even still smell a bit of it even though I had showered again after 24 hours and hadn’t used any products in my hair at that shower. So why only 4 stars? My scalp gets a bit dry, actually it was itchy dry at first, probably the hair got a bit dry too but I put a drop of oil distributed over all the hair while it was wet (as I usually do) and then the hair is silky soft, airy, and dreamy. For the scalp, shampoo and conditioner alone aren’t enough, you need something more. Maybe a leave-in like #björnaxen themselves wrote? I’ve used other things on my scalp and then it’s good. For this shampoo, you want to keep using it ❤️

    Maria💥4 days

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    Fantastic but hard to get out

    Volume Conditioner 250 ml

    The product itself makes the hair soft, airy, and fresh. Looks beautiful and feels good. However, the density seems too high for the bottle's opening, so it requires strong pinches to get the content out early in use. Would recommend a slightly bigger hole. Otherwise, a very good product that I warmly recommend. With a slightly better bottle, it would be 5/5.

    Maria💥4 days

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    Best for curly hair!

    Curl Bundle Shampoo 250 ml & Conditioner 250 ml

    LOVE IT!! 😍 Finally, I have found something that suits my hair without it looking lifeless, dry, or damaged. The curls turned out so beautiful, and I was worried they would disappear the next day (as they usually do), but no, they stayed nice even the next day! I am sooooo happy and noticed a big difference already after the first shower ✨ The downside is the scent, I don't really like it, it could have been better💕

    Ebba4 days

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145 products
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