Oh! The Matte Magic lipstick line reminds us of a diamond in disguise that falls head over heels with a velvet embrace. Or the blackboards from elementary school, chalk dust subtracted.

Three magic things:

1. Gives your lips a beautifully matte and dusty feel – no over-drying!

2. Perfect coverage = easy to achieve a fabulous look à la understated luxury

3. Looong-wearing shade (basically, until you’re tired of it = never)

And the scent is – dare we say it – simply perfect. Just prominent enough and 100% wonderful. Bonus tip: Apply a small amount of lip balm before application to take your magical pout to higher heights.