I have been using this shampoo and conditioner for almost three years. Hair loss decreased quickly after I started using it, and new little hairs are growing all the time. Of course, some hair still falls out occasionally, but it's short-lived. I was amazed when I looked at a photo from five years ago, how thin my hair was back then. I don't even dare to think about stopping the use. The product has a good scent. In relation, it does seem expensive, but it is really long-lasting, the jar lasts for months.