This color is absolutely the best hair dye I have tried. I have been dyeing my hair for many years. The color turned out to be an incredibly nice chocolate brown with amazing shine. I did 50/50 on the product (half of each) on damp hair. All the gray and the color turned out super. It lasts for another coloring. I have medium-length hair, thick and a bit curly. It doesn't smell at all, and after 3 weeks the color is just as nice and the regrowth is not visible. Absolutely recommended!