We tried this hair color on my husband's completely uncolored hair. The product's texture was easy to apply, so the coloring went smoothly. The product gets a big plus for its coverage, as it was more than enough and the color spread evenly.
However, the final result on my husband's hair was a bit too reddish for my taste. Also, the hair became really tangled after coloring despite the included conditioner, which was a pity. So the color is effective and long-lasting, but the end result left something to be desired in terms of hair feel.
The review was made on behalf of Smartson – the test pilot got to try the product for free.