(First, I should say that I wrote a previous review on another shade, where I gave it five, but it apparently doesn't separate among the shades, so this looks like a “mash up”. The pictures that are messy with straightened hair are of the shade silver beige) Where did the pink pigment go? (The photo with lighter hair is the starting point, and the slightly darker/cooler ones are the result). I have both shades Mauve blonde and silver beige and like them, but oh how disappointed I was with Iced rose. The hair became cooler and more dark blonde, but I had to search for the pink shades with a magnifying glass. I washed my hair twice, one of which was with deep cleansing shampoo. I towel-dried my hair thoroughly, applied according to the rules of art, waited for 20 minutes… Now you’re thinking “try on dry hair instead!”. You can… but it requires at least one tube for my hair (affordable? Not) and I’m tired of not being able to use color packs as stated in the instructions (Maria Nila dusty rose etc.). Sad #revlon (Otherwise, the hair becomes soft and the product is easy to handle, but the result on this shade was absent, so it gets a one)