Started using this a few weeks ago, and I have to say WOW! My hair has never been this soft ever. Love the feeling of freshly washed hair, but this is on a whole different level! Can't stop touching it. I've also shown it to friends, and they are completely shocked at how soft my hair has become.
I usually apply the product about 1 hour before I shower, preferably before I go to the gym. I rub it in well with my hands before I put it up. I'm careful to wash my hair twice with shampoo to get everything out, but I love it so far!