I have bleached my hair at home for over 25 years, have tried basically every bleach that has ever been available in Sweden, and this is by far the best.
First of all, this bleach is much, much gentler than all the others. I don't know what is special about this one, but it must have some kind of caring properties, because my hair is softer after bleaching than before.
Secondly, it becomes, as long as you use enough, super even and nice.
Thirdly, the consistency of this is incredibly good compared to all the others. This gets a fluffy, creamy, and almost a little "wet" consistency even though it is powder. Most other powdered bleaches become so dry and compact.
Unlike other bleaches, this one doesn't dry in the hair either, but continues to be moist and creamy throughout the entire processing time. Most others dry super fast, and when the bleach dries, it also stops working, which is not desirable when you want to bleach several shades.
After bleaching, the hair is of course light yellow like with all other brands, it is after all a bleach and not a blonde color, but after either a toning or even better Maria Nila Pearl Silver mask, the hair is pearl white/silver white. Previously, I used Mood Pearl Blonde after bleaching, but since it unfortunately no longer exists, Maria Nila is the next best.
I absolutely have nothing negative to say! 10/10.
Is this mask only repairing or is it both repairing and moisturizing? I've tried tons of treatments/masks and most that are repairing dry out my hair after prolonged use because they aren't moisturizing. I bleach my hair and therefore need both repairing and moisturizing products, and I'd prefer to avoid buying two different ones since it gets so expensive.