Canadian Elizabeth Arden opened her first store in 1910 on Fifth Avenue in New York. From there she began building one of the world's first global beauty brands, in a time when it was still very unusual to wear makeup and even more rare for women to start businesses. It is said that during the war times there were three things that were really American: Coca-Cola, Singer's sewing machines and Elizabeth Arden. Today, her products are still an institution worldwide and her creams always guarantee quality, class and style. Discover a large selection of luxurious and innovative skin care, high-quality make-up products and wonderful fragrances. With over 100 years of experience, Elizabeth Arden's products feel just as current and exciting today.