Etude

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Etude is one of the most famous Korean cosmetics brands both in Korea and internationally. Etude’s brand has always been very playful, which is reflected in their look, which features bright colors and youthful imagery. In our assortment, you can find Etude’s high-quality skin care products, which reflect 30 years of experience in choosing raw materials, developing formulas, and listening to customers’ wishes.

Popular products

Latest reviews

  • Best I've tried

    Soon Jung Whip Cleanser 150 ml

    Best and gentlest cleanser I've tried, too bad it's never in stock.

    Mikaela2 months

  • Feels natural

    Moistfull Collagen Toner 200 ml

    This toner quickly absorbs into the skin, and the skin feels soft and natural afterwards. I find that it provides moisture; it's not a total disaster if I forget the moisturizer after using this toner. A big difference from other toners I have. I’m updating this review a bit: Going from 4 to 5 stars, as I have grown fond of this. It doesn’t feel as watery in consistency as other toners, and I think that’s what makes it feel softer/smoother upon application. #lykoreview

    Linda3 months

  • Perfect for sensitive skin

    Soon Jung Emulsion 130 ml

    My skin reacts to almost everything but not this one, it moisturizes and is lightweight.

    Sofia Karolina Helmine Benedicte4 months

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