Etude

Etude is one of the most famous Korean cosmetics brands both in Korea and internationally. Etude’s brand has always been very playful, which is reflected in their look, which features bright colors and youthful imagery. In our assortment, you can find Etude’s high-quality skin care products, which reflect 30 years of experience in choosing raw materials, developing formulas, and listening to customers’ wishes.

Popular products

Latest reviews

  • Profile image for: user

    Love

    Dear Darling Water Gel Tint 06 Sweet Potato Red

    This is one of those lip tints that instantly gives that natural “just ate a popsicle” look on the lips. The color looks strong at first but quickly softens and becomes very natural once it sets on the lips. I like that the formula feels light and almost cooling without being sticky like some glosses can be. However, it’s important that the lips are moisturized before application, otherwise the color can cling unevenly to dry patches. For the price, I really think it’s worth trying if you like long-lasting color and that typical Korean lip tint look!

    Estelle1 day

  • Profile image for: user

    Favorite Mask

    Soon Jung Sheet Mask 25 ml

    Moisturizing and soothing. I use it both in my night routine and before applying makeup to get a nice base when I want to treat myself. No drying sensation like you sometimes get with gel masks.

    Mara2 days

  • Profile image for: user

    Midnight mauve

    Fixing Tint 05 Midnight Mauve

    Easy applicator, applies well on the lips. Does not smudge after it has dried a bit. Unsure how long it lasts, but looks promising so far! The color is matte and a bit darker than I thought, but can lighten a bit over time (and you can add gloss on top).

    Aina1 week

49 products
49 products