Giorgio ArmaniLip PowerMatte 111 True

The new vibrant cream-to-powder matte lip color from Armani. Intense and luminous nude colors with all-day wear and long-lasting comfort in a thin creamy texture. Armani reveals its new long-wear powdery matte lipstick with no compromise on comfort and caring effect. LIP POWER MATTE long-wear and comfortable lipstick offers a rich palette of up to 17 shades that encompasses the signature tones of Giorgio Armani. Featured Red & black pack declined in a soft matte finish with a drop-shaped bullet, enabling a precise, intuitive, and mistake-proof application. The pack is airtight to preserve the quality of the formula.
Consumer benefit:
Lip Power Matte offers ultra-pigmented shades with no white veil making all colors pop for 10 hours. The formula enables a smooth and creamy texture, smoothly gliding on lips and delivering a beautiful matte finish. As wear and color mean no compromise for Armani Beauty, our new matte lipstick also offers extra comfort for 16 hours thanks to lightweight oils including care ingredients like jojoba oil and organic olive oil.
Results:
TESTED EFFECT immediately after application*:
- 87% of consumers agree the product gives good coverage in one stroke
- 89% of consumers agree the product offers a creamy and smooth application
- 81% of consumers agree lips are enhanced with this product after 14 days of application on bare lips*.
- 92% of consumers agree lips feel comfortable with this product

*Self-assessment on 194 women between 20 and 50 years old from France, after 14 days of use.

Instruction of use
Apply LIP POWER MATTE directly on the lips using the drop shape bullet that offers an easy and precise application. Do not apply the lipstick fully out to preserve the product quality.

Use:
Apply LIP POWER MATTE directly on the lips using the drop shape bullet that offers an easy and precise application. Do not apply the lipstick fully out to preserve the product quality.