A bleach makes your hair brighter, how bright depends on the product as well as what hair color you initially have. When you bleach your hair it often produces yellow/orange/red tones, to neutralize these you can use a toner or purple shampoo afterwards. Remember to nourish your hair both before and after you bleach it to avoid a lot of damage. Read through the user manual carefully before using the product, don’t hesitate to consult a hairdresser or ask us on the chat if you have any questions. We also have Manic Panics semi-permanent hair colors in all different crazy colors for the daring! Click on a product to read more about it.