Joico

Joico Kbond20 Power Masque
What do you get when you combine the JOICO legacy of super-charged hair repair and the power of damage control in a single, extraordinary product?
Meet Defy Damage KBOND20 Power Masque our brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
This strength-building masque delivers transformative results in a single treatment.
- 5X stronger* hair in one use.
- Builds & protects bonds
- Rich hydration
- Instantly detangles
- Normalizes pH
- Color safe
- PETA-approved, global animal test-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo.

Use:
- Cleanse hair with Defy Damage Protective Shampoo.
- Apply Defy Damage KBOND20 to damp hair.
- Leave in 2-5 minutes.
- Rinse

150 ml

Joico Defy Damage In A Flash (7-sec bond builder)
DEFY DAMAGE
IN A FLASH

7-SECOND BOND BUILDER
A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.

Here’s Why You’ll Love It:

When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.

Safe for color-treated hair

Silicone-free

PETA-approved, global animal test-free

Hair is up to 20X more resistant to breakage*

Creates bonds and strengthens the hair structure

Leaves hair silky smooth without weighing down

* Against combing breakage on damaged hair vs. untreated


Let’s Look Inside:

This bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*.
This damage-defying treatment includes our enhanced bonding technology and Liquid Keratin.

BOND-BUILDING:
Enhanced Bond-Building Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel.

LIQUID KERATIN:
Includes Liquid Keratin, an essential building block of healthy hair.

* Against combing breakage on damaged hair vs. untreated

Use:
When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.

200 ml

Joico Protective Shield
DEFY DAMAGE Protective Shield
To Guard Against Thermal & UV Damage

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

- Instant, daily protection from damaging heat, UV and environmental exposure
- Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
- Protects against color fade
- Leaves hair soft, shiny and looking-healthy

Use:
Apply small amount to damp hair prior to blow-drying and style as usual.

100ml