Joico

Joico Colorful Anti-Fade Shampoo
COLORFUL
Anti-Fade Shampoo

A gentle cleanser that takes out what you DON’T want and leaves behind everything you DO! With Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor—nourishing strands so hair looks healthier and shinier.

WHY YOU’LL LOVE IT:
The Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture.
-Color vibrancy lasts up to 8 weeks;
-Free of SLS/SLES sulfates;
-Gently cleanses color-treated hair;
-Fortifies hair for 3X greater resistance to breakage.

DIRECTIONS:
-Apply to wet hair.
-Lather and rinse thoroughly.

300 ml

Joico Colorful Anti-Fade Conditioner
COLORFUL
Anti-Fade Conditioner

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine, while providing hair with true and steady protection against the big fade.

WHY YOU’LL LOVE IT:
With powerful color protection plus lightweight hydration, this
Conditioner puts color-treated hair front and center.
-Color vibrancy lasts up to 8 weeks;
-Instantly detangles and nourishes color-treated hair;
-Protects hair and reduces breakage by over 70%.

DIRECTIONS:
-Apply a small amount to clean, damp hair.
-Comb through.
-Leave in just 1-2 minutes.
-Rinse.

250 ml

Joico Colorful Glow Beyond Anti-Fade Serum
COLORFUL GLOW BEYOND
Anti-Fade Serum

Imagine an instant, noticeable, stunning hit of vibrancy — the kind of punch that boosts the brilliance of haircolor. That’s what you get with this Anti-Fade Serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this instant treatment highlights and helps prolong the freshness of fabulous haircolor.

WHY YOU’LL LOVE IT:
With just a few drops, the color vibrancy comes back instantly — soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.
-Helps prevent haircolor from fading off tone when exposed to UV or sunlight;
-Instantly increases shine;
-Boosts color vibrancy and provides softness;
-Reduces frizz for smoother hair in just one use;
-Guards against the hair-dulling effects of pollution;
-Replenishes lost moisture and deeply hydrates thick/coarse, dry hair.

DIRECTIONS:
-Apply 1-2 pumps to dry or damp hair.
-Style as usual.

63 ml