Joico

Joico Protective Shampoo
DEFY DAMAGE Protective Shampoo
For Bond Strengthening & Color Longevity

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

- Free of SLS/SLES sulfates
- Leaves hair soft, shiny and healthy-looking
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle

Use:
Apply to wet hair. Lather, then rinse thoroughly.

300ml

Joico Protective Conditioner
DEFY DAMAGE Protective Conditioner
For Bond Strengthening & Color Longevity

Replenish moisture and build resilience every day without weighing hair down.

- Helps prevent and protects from daily damage
- Boosts vital moisture
- Instantly detangles
- Leaves hair soft, shiny, and healthy

Use:
Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.

250ml

Joico Protective Shield
DEFY DAMAGE Protective Shield
To Guard Against Thermal & UV Damage

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

- Instant, daily protection from damaging heat, UV and environmental exposure
- Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
- Protects against color fade
- Leaves hair soft, shiny and looking-healthy

Use:
Apply small amount to damp hair prior to blow-drying and style as usual.

100ml