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Based on 74 reviews
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- Most helpful positive8 monthsverified customer
This mascara IS waterproof!! 😱🤩🤳
Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIATranslated from swedish
+1
1 product in post This mascara IS waterproof!! 😱🤩🤳 - Most helpful negative7 monthsverified customer
Brush hairs are falling out
I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(1 product in post Brush hairs are falling out3 likes9586 views- Customer service at Lyko7 monthsHi Lotta, thank you for your message! ❤️ The mascara in question is a fiber-containing mascara, designed to add extra length to the lashes. This is a normal and desired property of the mascara. 💓 If you don't like extra fibers, I would recommend trying some of these products: lyko.com/en/essence/essence-lash-without-limits-extreme-lengthening---volume-mascara-02-brown lyko.com/en/yves-saint-laurent/yves-saint-laurent-lash-clash-extreme-volume-mascara-02-brow lyko.com/en/lancome/lancome-hypnose-002r18 Have a lovely day! 🤍9 likes
to leave a comment - 3 days
Love!
This is amazing. Gets long beautiful separated lashes. And it stays put all day.Translated from swedish
79 viewsto leave a comment - 6 daysverified customer
Great product!
Really good mascara! The curls stay and it doesn't smudge on the eyelids 😍 I will buy it again!192 viewsto leave a comment - 2 weeksverified customer
super good mascara
Bbia mascara gives great length and makes the lashes look super good. However, the fibers of the mascara are a bit irritating when they come off onto the lashes.505 viewsto leave a comment - 4 weeks
waterproof nightmare
One of the worst experience with a makeup product. It was in the Lovables, so I didn’t even check if it might be waterproof (the name had to be a warning sign though!). My lashes never were so straight and dry, and looking bad overall with this "gem". Then one of those fibers got into my eye, so I decided to take the mascara off. Since I am not a waterproof mascara user, I didn’t have any oil-based makeup remover. I tried everything I had (micellar water, lotion, even olive oil). Nothing worked, and my eyes started to get itchy and red. I looked for solutions in the Internet, and found many similar experiences with this particular mascara. Had to run to the shop to buy Clinique’s cleansing balm, which was recommended. And it worked (it wasn’t easy though)! I suppose it might be good for those with naturally long curved lashes and who love waterproof makeup. For others it can be a true nightmare.1 likes728 views- Customer service at Lyko4 weeksHi Nina, Thank you for sharing your experience! 🩷 I totally get what you mean – this one really stays put! 😉 Many of my colleagues love it too, and I’ve heard great things about this cleansing balm for removing it: Beauty of Joseon Radiance Cleansing Balm 👉lyko.com/fi/beauty-of-joseon/beauty-of-joseon-radiance-cleansing-balm-100-ml Hopefully, you’ll find the perfect mascara for you soon. Let us know if you’d like help with that – we’re happy to assist! 💖
to leave a comment - 1 monthverified customer
Best
The only mascara I've tried that holds the curl all day. The lashes are separated and long, I also love that it comes in brown!Translated from swedish
1 product in post Best1 likes571 viewsto leave a comment - 1 monthverified customer
New favorite mascara
It's been a long time since I've found a convincing mascara! It doesn't get greasy and turn black "smudged" under the eyes throughout the day, like many waterproof mascaras tend to do. The small brush is super handy, and the fibers clearly add length. Huge recommendation for this product!668 viewsto leave a comment - 1 monthverified customer
The best mascara
The lashes look full and long with just one swipe. The only downside is that it dries out in the jar really quickly even though I close the lid well every time, and afterwards I have clumps on my lashes and mascara falls into my eyes, so I can't use it anymore. I did order a new one though ❤️581 viewsto leave a comment - 1 monthverified customer
BEST
I've never had a mascara that holds curls on my lashes, but this one👌🏻👌🏻👌🏻👌🏻 holds so well that if I happen to leave it on overnight, I still wake up with curled lashes🥰 plus it's super easy to wash off!948 viewsto leave a comment - 1 monthverified customer
BBIA mascara black
Downside is that it's so hard to remove, but the brush is wonderfully precise and the price-quality ratio is spot on. 👀892 viewsto leave a comment - 1 month
Absolutely incredible
I've never had such a good mascara before. It lasts all day, I've tested it during a full workday and a run without smudging. I've never received so many compliments on my eyelashes, people have asked if I've had a lash lift! There are fibers in the mascara that are really good, not hairs that come off the brush…Translated from swedish
928 viewsto leave a comment
BBIANever Die Mascara 01 Power Black
14,90 €
Rec. price 17,90 €
WOW-price
Free delivery option available from 30 €, can be sent immediately
Description
Ingredients
BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain!
The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look.
The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes.
Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.
Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.
- Category:Mascara
- Article number:3947-104-0001