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Rating: 4.4Based on 103 reviews
  • Most helpful positive
    The user's roll: Lyko Creator. The post was made 1 years
    Rating: 5 out of 5
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA
    1 product in post This mascara IS waterproof!! 😱🤩🤳
    24769 views
    • The user's roll: Lyko Creator. The comment was made 10 months
      @Eva Thank you! How fun to hear!
  • Most helpful negative
    The post was made 1 years
    Rating: 2 out of 5
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    1 product in post Brush hairs are falling out
    15405 views
    • The comment was made 1 month
      I love that it makes the lashes longer with the help of the fibers (the one you’re trying to remove). :D
  • The post was made 2 days
    Rating: 3 out of 5
    verified customer

    Good

    It definitely stays great but it’s doesn’t give your lashes any lift at all. I try to layer it with another mascara but it’s tricky
    1 product in post Good
    31 views
  • The user's roll: Lyko Creator. The post was made 1 week
    Rating: 5 out of 5

    A really good mascara 💙

    I am so in love with the BBIA Never Die mascara because the brush is small and makes it easy to reach every lash, it holds very well and doesn't flake throughout the day. However, you need an oil-based cleanser to remove it. If you're looking for a mascara that gives you beautiful lashes and lasts all day, then this is the mascara for you. It gets 10/10 💙 from me #bbia #bbianeverdie #mascara #smink #kbeauty #makeupmarre #lykorecension #lykoreview
    226 views
    • The user's roll: Lyko Creator. The comment was made 1 week
      SOOO pretty nails! 💅🩶✨ Always fun with a really good mascara!
      1 likes
  • The post was made 1 week
    Rating: 5 out of 5
    verified customer

    Best mascara!

    Went through a trauma with huge amounts of tears, anesthesia, and emergency surgery, and my lashes were on point afterwards - looked just like in the morning after application! I will never buy another mascara 😍
    1 product in post Best mascara!
    98 views
  • The post was made 2 weeks
    Rating: 5 out of 5
    verified customer

    Tokælskar!!!

    I have rarely had such a good mascara! It is really pretty, and stays like a rock. For me, this is positive as I have always had problems with mascara falling down or disappearing from my eyelashes. For those who have trouble removing it, I have a tip - Dr. Curacle Pro Balance Pure Cleansing Oil. If you roll/massage the lashes for a little while between your fingers, the mascara disappears and there are no residues left.
    1 product in post Tokælskar!!!
    201 views
  • The user's roll: Lyko Creator. The post was made 2 weeks
    Rating: 5 out of 5
    verified customer

    Really good mascara ✨️

    I've used this mascara up in a couple of tubes! ✨️ it's really long-lasting. Next, I could try the regular version since this waterproof one has been so good. Quality mascara and still reasonably priced. 👌 🥇 #bbia #lykoreview #community #ripsiväri
    194 views
  • The post was made 3 weeks
    Rating: 5 out of 5

    Best

    Fantastic mascara. I will probably never want to switch!
    1 product in post Best
    357 views
  • The post was made 1 month
    Rating: 3 out of 5

    Difficult to layer

    The product gives long and visible lashes, but the lashes also "stick" together easily. It's not easy to layer the product, and the mascara also clumps.
    394 views
  • The post was made 1 month
    Rating: 2 out of 5

    Never die BBIA

    Initially quite nice, pretty basic product.. However, it dries VERY quickly, after which the result is non-existent😬
    574 views
    • The user's roll: Skin therapist at Lyko. The comment was made 1 month
      Hey there! ✨ It's a shame to hear that the product didn't feel durable in use. Thank you anyway for leaving a product review, we appreciate it 😍
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    The best mascara I've tried

    This has become my new go-to product. I used my previous favorite mascara for 15 years, so I haven't found anything better before. This one holds the curls, and it doesn't flake or fall off during the day. It separates the lashes beautifully and adds length. You can also add volume by applying more layers. For cleansing, I recommend an oil-based cleansing balm!
    564 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Awesome product

    Really good!!
    1 product in post Awesome product
    569 views

BBIANever Die Mascara 01 Power Black

135 kr.
Free delivery option available from 300 kr., can be sent immediately

More shades

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara

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