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Looks

New combo for the curls
🎃 Tips for next Halloween 🎃
🎃 Halloween 🎃
I just CAN'T let this go 😄🥰
Flat and cut! ✂️
✨✨🥰🥰

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Reviews & comments

4.6
Based on 40 reviews
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  • Most helpful positive

    ThereseR

    2 months
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA

    +1

    1 product in post This mascara IS waterproof!! 😱🤩🤳
    30 likes
    9227 views
    to leave a comment
  • Most helpful negative

    Lotta

    1 month
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    1 product in post Brush hairs are falling out
    2 likes
    2076 views
    to leave a comment

  • Olivia

    2 days
    verified customer

    Sits like a rock

    Oh, oh, oh! This waterproof mascara really sits like a rock. I couldn't get it off with either baby oil or micellar water and had to use the Banila Cos cleansing balm. If you want a waterproof mascara that doesn't fail and lasts for several days regardless of the weather, I would recommend this one.
    60 views
    to leave a comment

  • Emiliaekstromm

    5 days

    just the best! it doesn't move at all during the day but still comes off easily with an oil cleanser🤌🏻 has been my favorite for a couple of years

    #lykoreview
    114 views
    to leave a comment

  • Bezvia

    2 weeks
    verified customer

    Lovely

    Perfect for very fine lashes and lifts them up nicely. 🌷
    316 views
    to leave a comment

  • Jaana

    2 weeks
    verified customer

    BBIA Never Die Mascara 01 Power Black

    Unmatched, waterproof! I love that the brush gets to every lash, and with this small brush, you can apply the mascara well without making a mess, it doesn't clump. I follow Kosmetiikkanörtti on Instagram, and I got this mascara tip from there. Definitely one of the best mascaras. Both shades are available, but black is my favorite. It comes off easily with oil-based makeup remover, and here’s one of the best Garnier eye Make-up Remover 2in1.
    300 views
    to leave a comment

  • Vilma

    2 weeks
    verified customer

    Holy Grail Product

    The best mascara I've ever tried! It holds the curl and doesn't flake/smudge under the eyes throughout the day.
    1 product in post Holy Grail Product
    262 views
    to leave a comment

  • Lisa

    2 weeks
    verified customer

    Love it!

    Great if you want a more natural result! But make sure you have a good remover at home because it sticks like a rock.
    1 product in post Love it!
    289 views
    to leave a comment

  • Klara

    2 weeks

    So pretty but hard to remove if possible

    Hi! I'm happy with the result, but I can't get the mascara off. It's stuck like glue? I've tried everything. Do you have any tips?
    1 product in post So pretty but hard to remove if possible
    341 views

    • Angelica

      Customer service at Lyko
      2 weeks
      Hey Klara If you haven't tried an oil-based makeup remover, I would recommend it It usually works well if you dampen a cotton pad with remover and press it gently against your lashes for 10-15 seconds to let the product dissolve the mascara. Then you can gently wipe it off (don't rub) Otherwise, you can warm a small amount of oil (e.g., coconut oil, almond oil, or cleansing oil) between your hands so that it is lukewarm, not hot. After that, you can gently massage the oil onto your lashes and let it sit for 1-2 minutes to further break down the mascara's binding. Soak a cotton pad in warm water, wring it out, and hold it over your lashes for a few seconds before trying to wipe off the mascara again Take care!
    to leave a comment

  • avelinaa

    2 weeks
    verified customer

    bbia never die ripsari

    😍😍😍😍
    280 views
    to leave a comment

  • tuuli

    3 weeks
    verified customer

    😍😍

    the best mascara ever!
    425 views
    to leave a comment

  • Bodil Alexandra

    1 month
    verified customer

    Love!

    The only mascara that keeps the curl in my lashes all day long.
    562 views
    to leave a comment

BBIANever Die Mascara 01 Power Black

40 reviews, 4.6 on average
169 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Description
Ingredients

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0001

Often bought together

258 kr
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