6 looks
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Looks

New combo for the curls
🎃 Tips for next Halloween 🎃
🎃 Halloween 🎃
I just CAN'T let this go 😄🥰
Flat and cut! ✂️
✨✨🥰🥰

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Reviews & comments

4.5
Based on 46 reviews
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  • Most helpful positive
    4 months
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA

    +1

    33 likes
    12060 views
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  • Most helpful negative
    2 months
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    2 likes
    3751 views
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  • 2 days
    verified customer

    New favorite!!

    I was listening in as the seller and another customer were talking about this, and I had to ask what it was about🫣 absolutely lovely, I've never had such long lashes with mascara, and the picture was taken after my shift, the curl has held up incredibly well🤩🤩🤩🤍
    3 likes
    1205 views
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  • 3 days
    verified customer

    LOVE IT, BEST MASCARA, I WON'T SWITCH IT OUT!!

    Absolutely my new favorite mascara, I’m not going to switch to anything else! I've been using it for a few months now and I just keep liking the result more and more. My lashes get really long and pretty, and the curl holds well all day long. And I can promise that it really is waterproof like it claims, and it doesn’t smudge at all throughout the day, but it still comes off easily and gently when removing. The only small downside was that the mascara dries really quickly on the lashes, so it was a bit hard to work with at first, but after a few applications I got used to it and learned to work with it well, so it’s not a problem anymore, and I don’t even notice it! RECOMMEND!!!!🤩🤩
    1 product in post LOVE IT, BEST MASCARA, I WON'T SWITCH IT OUT!!
    1 likes
    131 views
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  • 3 days
    verified customer

    Hard to remove

    Super pretty color, which is easy to apply but unfortunately I can't use this, I have to struggle so much to get the mascara off and it's not sustainable since I have such dry eyes. It's a shame because the color is so pretty, naturally brown.
    113 views
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  • 6 days

    Super good! (A bit hard to remove)

    It does exactly what it promised, super nice brown shade and waterproof. I have never experienced it flaking. But I always have a hard time getting it off, I usually remove it with oil cleansers or regular cleanser. None of them work in a gentle way, I kind of get scared of accidentally pulling out half the lash line😭😭😭💞💞
    173 views
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  • 2 weeks
    verified customer

    A disappointment

    Had high hopes for this, but the only positive was the nice brown color and smooth brush. Unfortunately, the downsides outweigh; when the mascara has dried, the lashes become dry, straight, stiff sticks. They look incredibly dry and matte, plus it’s nearly impossible to wash off even with oil-based cleansing. You have to rub/pull/crumble, it doesn’t feel gentle on the lashes. I’ve never thrown away a new mascara in my life before, but I actually did with this one!
    357 views
    • Customer service at Lyko
      1 week
      Hey What a shame that the mascara didn't live up to your expectations We appreciate your honesty and that you shared your experience. If you're looking for a mascara that gives soft, curled lashes and is easy to wash off, feel free to reach out to fraga@lyko.com – we’d be happy to help you find a new favorite! Take care
    to leave a comment
  • 1 month

    Stays, stays and stays!

    Third tube in progress, this is just the best mascara ever! Stays like a disease (but can be easily removed with cleansing balm), makes lashes long and holds the curl. The price isn't overwhelming either! I love this 😍 #lykoreview
    1 product in post Stays, stays and stays!
    1 likes
    1070 views
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  • 1 month
    verified customer

    Sits like a rock

    Oh, oh, oh! This waterproof mascara really sits like a rock. I couldn't get it off with either baby oil or micellar water and had to use the Banila Cos cleansing balm. If you want a waterproof mascara that doesn't fail and lasts for several days regardless of the weather, I would recommend this one.
    1 product in post Sits like a rock
    1037 views
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  • just the best! it doesn't move at all during the day but still comes off easily with an oil cleanser🤌🏻 has been my favorite for a couple of years

    1 product in post just the best! it doesn't move at all during the day but still comes off easily with an oil cleanser🤌🏻 has been my favorite for a couple of years
    929 views
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  • 1 month
    verified customer

    Lovely

    Perfect for very fine lashes and lifts them up nicely. 🌷
    1 product in post Lovely
    987 views
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  • 1 month
    verified customer

    BBIA Never Die Mascara 01 Power Black

    Unmatched, waterproof! I love that the brush gets to every lash, and with this small brush, you can apply the mascara well without making a mess, it doesn't clump. I follow Kosmetiikkanörtti on Instagram, and I got this mascara tip from there. Definitely one of the best mascaras. Both shades are available, but black is my favorite. It comes off easily with oil-based makeup remover, and here’s one of the best Garnier eye Make-up Remover 2in1.
    1 product in post BBIA Never Die Mascara 01 Power Black
    888 views
    to leave a comment

BBIANever Die Mascara 02 Power Brown

46 reviews, 4.5 on average
169 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Description
Ingredients

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0002

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