In 1933, the French tennis player René Lacoste started the company Lacoste together with Andre Gillier. They just started with a polo shirt that René wore during his tennis matches and it was the little crocodile on one chest that made people marvel and buy the shirts themselves. Lacoste has since been a provider of quality, style and class for both men and women. Lacoste has also transferred their taste and feeling of luxury to other products like perfumes, deodorants and body care. If you want high French quality and give yourself that little extra - you look for the small, iconic, crocodile that we all associate with Lacoste.