Lacoste

FROM POLO TO FRAGRANCE
THE FRAGRANCE
L.12.12 Blanc Eau de Parfum, inspired by the iconic Lacoste polo shirt, reveals a confident masculinity in a woody aromatic scent. Zesty finger lime and eucalyptus essence blend with powerful pine and cedarwood, culminating in an intense sense of comfort.
THE PACK
The bottle and outer pack feature the iconic ‘petit piqué’ pattern, reminiscent of the polo fabric. To signify its Eau de Parfum concentration the bottle is adorned with an authentic dark grey embroidered crocodile patch.
THE NAME
The fragrance embodiment of the iconic L.12.12 polo shirt created by René Lacoste.
L for Lacoste, 1 for the code of the unique 'petit piqué' polo fabric, 2 for the code of the short-sleeved polo design, 12 for the final polo version selected by René Lacoste.
THE AD CAMPAIGN
Dive into a totally liberated urban tennis match in which the Lacoste ambassadors reinterpret the brand’s DNA: always on the move and creative. The campaign captures the essence of the iconic L.12.12 polo shirt and fragrances.

50 ml