LacosteL.12.12 Blue Eau de Parfum 50 ml

FROM POLO TO FRAGRANCE

THE FRAGRANCE

L.12.12 Bleu opens with the zesty freshness of frozen yuzu. A vibrant aromatic heart of lavender & geranium follows before revealing long-lasting notes of cedarwood. This fougere woody citrus composition combines freshness, intensity and sophistication. A contemporary signature designed for every moment.

THE PACK

The bottle features the polo shirt’s iconic 'petit piqué' code and is dressed in deep blue with a tone-on-tone embroidered crocodile. Silver gunmetal details highlight the intensity and modernity of the fragrance. These same codes appear on the outer pack, with vertical white lines inspired by the piping on the polo shirt.

THE NAME

L.12.12: L for Lacoste, 1 for the 'petit piqué' fabric, 2 for the short-sleeved model, 12 for the final version of the polo shirt chosen by René Lacoste. Each perfume is named after the color that inspired it, shaping a fragrance with its own unique identity.

THE AD CAMPAIGN

The L.12.12 Bleu campaign is set in the refined atmosphere of a Parisian dressing room. The iconic blue polo shirt becomes the symbol of modern elegance and the dynamism of the fragrance. The bright play of light enhances the deep blue of the bottle, visually conveying the sophistication and energy of L.12.12 Bleu.

THE COLLECTION

From polo to fragrance, L.12.12 Bleu joins the Lacoste wardrobe of scents where each fragrance reflects the spirit of the iconic polo shirt: elegant fragrance creations to suit every style. Alongside Blanc, Silver Grey and Noir, it introduces a new nuance and olfactory dimension to this emblematic collection.