L'Oréal Paris Préférence Vivid Colors now offers innovative vibrant hair colors in a formula enriched with powerful, bright colorants (selected by our color experts) to create a highly intense, shiny finish.

L'Oréal Paris Préférence Vivid Colors has a gel formula, formulated to suit all hair types, to be mixed with 150 ml mixing kit for a quick and even application. The transparent formula adds 3X** more shine and color results full of reflects.

The color kit contains an intensely caring after treatment enriched with a Vitamin E derivative. Use week after week to maintain the radiant effect for up to 8 weeks.

*When using conditioner once a week.

**Instrumental test compared to uncolored hair.

How to use:

Read and follow the instructions. Not to be used by anyone under the age of 16. Perform an allergy test 48h before every hair coloring session, even if you have used hair coloring products before. Keep in mind to buy the product well in advance and perform the test 48h prior to use.