Reviews & comments

Rating: 3.4Based on 44 reviews
  • Most helpful positive
    4 months
    Rating: 5 out of 5
    verified customer

    Super pretty color and shine 💖

    Had bright red hair and wanted to lighten it up a bit for spring and summer. Chose this one and hoped it would lighten my hair. Thought it turned out super pretty and a nice, strawberry blonde shade! 🍓 It got a super nice shine that has lasted. It's been almost four weeks since I dyed it, and the color has held up really well. My hair is thin and light, has previously gotten greasy quickly but has gotten a bit better. I have slightly curly hair, but it needs a little help along the way to bring out the curls properly. I have a few split ends, and it can get a bit dry and brittle in the lengths. #lykoreview #tävling #lykomission
    1 product in post Super pretty color and shine 💖
    3647 views
    • 4 months
      Turned out super nice, right? 👌😍
    to leave a comment
  • Most helpful negative
    1 month
    Rating: 1 out of 5
    verified customer

    Washes out right away..

    Super pretty color! Until you wash your hair... Not permanent at all for five cents! Washes out completely after 2-3 washes with liiitle pink left in its places. Such a shame. Hard to find a good pink PERMANENT hair dye. Tried this 2 times now 👎🏼👎🏼
    1 product in post Washes out right away..
    939 views
    • 3 weeks
      You do NOT need to test the Grazette mask. It gives zero and no color at all unfortunately 😕 (I have tested it on dry hair and for a longer time as well, and it made no difference). It's sad that it becomes uneconomical in the long run to use color masks (at least with long hair 😬) … and I don't really understand what the problem is with getting a good pink COLOR that lasts more than a few washes. Hope you find something that works for you 💕
    to leave a comment
  • 1 month

    wondering!

    1. Can you mix two colors? like "Light Rose Gold" and "Copper" 2. Can it be used on bleached hair?
    1 product in post wondering!
    452 views
    • Hairdresser at Lyko
      1 month
      Hey Ria! 👋🏼 You can definitely mix two shades of Préférence, like Light Rose Gold and Copper! It's a fun way to create a more personal tone. Be sure to mix the colors well before application so the result is even 🎨 Préférence can be used on bleached hair, but keep in mind that the color may show through stronger and become more intense than on uncolored hair. A tip is to test on a strand first, then you'll see how the color takes on your hair 👌🏼 Good luck with the coloring! 💖
    to leave a comment
  • 2 months

    Gray Hair

    Hi! Does this cover gray hair?
    1 product in post Gray Hair
    799 views
    • Customer service at Lyko
      2 months
      Hello!😍 Loreal Paris Prèference Vivids Copper 7.432 provides good coverage on gray hair, but since it is a vibrant copper shade, the result may vary a bit depending on how much gray you have. For the best results, it is recommended to follow the instructions carefully or consult a hairdresser if you have a lot of gray hair!🫧💗 Take care!💗
    to leave a comment
  • 4 months
    Rating: 5 out of 5
    verified customer

    Old favorite

    This has been on the market for a long time now, and I usually use it now and then. Did it recently, and here is the result. You need to bleach your hair pretty light beforehand, not just light yellow preferably, if you have dark blonde hair. I wish there was something even more effective on the market, but there isn't. I've tested. So I give it full marks after all. The color holds pretty well afterwards. I like it. :)
    1 product in post Old favorite
    2657 views
    • 4 months
      Exactly as you write, I have often felt the same. 😂
      1 likes
    to leave a comment
  • 4 months
    Rating: 5 out of 5
    verified customer

    buy thisss

    Best hairdye ever
    1 product in post buy thisss
    1230 views
    to leave a comment
  • 5 months
    Rating: 1 out of 5

    Ruined my hair

    I had light purple hair and bought this mag plum to just make it a little darker and to an even color. My hair turned almost black… how the hell can it turn black when my hair was light!? Worst color
    1 product in post Ruined my hair
    1639 views
    • 5 months
      Omg thank you so much. I’m going to buy it all at once and test 💜💜
      1 likes
    to leave a comment
  • 6 months

    Loreal Paris Preference Vivids Copper 7.432

    Hey, when is this coming back? Best, Josefhine
    1 product in post Loreal Paris Preference Vivids Copper 7.432
    1692 views
    • Customer service at Lyko
      6 months
      Hello Josefhine 💗 This beauty is ordered and will soon be back in stock 🥳✨ Please keep an eye on it with your email address so we can send you a notification as soon as you can buy it! Take care!
    to leave a comment
  • L'Oréal Preference No. 9.023 Manhattan

    Hi! Does this hair dye contain ammonia? Is it a permanent hair dye? Best regards
    1 product in post L'Oréal Preference No. 9.023 Manhattan
    1957 views
    • Customer service at Lyko
      7 months
      Hey 😊👋 This is a permanent color and it contains ammonia 🤍 All the best!
    to leave a comment
  • 7 months

    Best results on bleached very light blonde hair??

    I have bleached my hair very light (shade 10 and lighter). If I want to dye my hair with the color "Bright Red" and want the most intense "stoplight red" result possible... Can I apply the color to my platinum blonde hair, or should I "fill" the hair first with, for example, a light copper shade? So that the color adheres properly, etc. So for example, if you want to go from light blonde to dark brown hair, you should put a "filler" color in between, so that the dark color adheres & it turns out well. But do you have to do that when going from light blonde to bright red?? I think it might even give a better/more intense result if you go directly from platinum/light blonde to "Bright Red"?? Grateful for an answer! 🙏❤️
    1 product in post Best results on bleached very light blonde hair??
    1602 views
    • Customer service at Lyko
      7 months
      Hey 👋😃 How fun that you're curious about switching to a red hair color! ❤️ It’s really not the easiest to find the right one in the hair color jungle, so for the very best help, I would recommend you take our hair color test where you get tailored recommendations directly from our team of hairdressers and color experts 🥰👇 lyko.com/sv/beauty-scan/harfargstestet All the best! ✨
    to leave a comment
  • 7 months

    Hey! Can you get a good result on dark blonde hair with vivids smokeygrey, or do you have to bleach the hair first?

    9.112
    1 product in post Hey! Can you get a good result on dark blonde hair with vivids smokeygrey, or do you have to bleach the hair first?
    1455 views
    • Customer service at Lyko
      7 months
      Hey Monika!😊 It looks like you should be a bit lighter to get the best effect! But to be on the safe side, I would recommend you do the hair test😍 There you will get tailored feedback on how to proceed and which products to use, to achieve just the shade you dream of! 🤍 The ones helping you are trained hairdressers and hair experts! 😍 You can find the test via the link: lyko.com/sv/beauty-scan2 Take care!💜
      1 likes
    to leave a comment
  • 9 months

    Does it bleach too?

    Hi! I wonder if this in any way also bleaches the hair, like the Schwarzkopf Live series with similar colors?
    1 product in post Does it bleach too?
    1764 views
    • Customer service at Lyko
      8 months
      Hello there Stina! 👋💖 Super great question, and this beauty contains hydrogen peroxide which can lighten the hair a bit.🤭 Take care! 💫
    to leave a comment

Loreal ParisPréférenceL'Oréal Paris Préférence Vivids Silver Grey 10.112 Vivids

Sale price 6,93 €
Ord. price 9,90 €
Campaign 30%
Offer valid through
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More shades

L'Oréal Paris Préférence Vivid Colors now offers innovative vibrant hair colors in a formula enriched with powerful, bright colorants (selected by our color experts) to create a highly intense, shiny finish.

L'Oréal Paris Préférence Vivid Colors has a gel formula, formulated to suit all hair types, to be mixed with 150 ml mixing kit for a quick and even application. The transparent formula adds 3X** more shine and color results full of reflects.

The color kit contains an intensely caring after treatment enriched with a Vitamin E derivative. Use week after week to maintain the radiant effect for up to 8 weeks.

*When using conditioner once a week.

**Instrumental test compared to uncolored hair.

How to use:

Read and follow the instructions. Not to be used by anyone under the age of 16. Perform an allergy test 48h before every hair coloring session, even if you have used hair coloring products before. Keep in mind to buy the product well in advance and perform the test 48h prior to use.

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