Reviews & comments

Rating: 2.5Based on 20 reviews
  • Most helpful negative
    The post was made 1 year
    Rating: 1 out of 5
    verified customer

    Doesn't work at all

    I thought this would be a bit more gray/silver. All that happened after 20 minutes was that the ends turned a little purple and my hair was SNUDBRICK and like straw after rinsing. I also tried putting it in dry hair, but no effect there either. It's sad to spend money on something that you just have to throw away🫣 Not happy!
    1 product in post Doesn't work at all
    6576 views
  • The post was made 1 day
    Rating: 1 out of 5
    verified customer

    Never again

    I had light blonde hair but wanted to get rid of the warm yellow tones. Now I have three different colors in my hair. Purple, white, and yellow. The color didn’t cover all the spots that were a bit darker yellow and made the rest white or purple. I really can’t recommend buying anymore.
    1 product in post Never again
    24 views
    • The user's roll: Customer service at Lyko. The comment was made 8 hours
      Hello Alex!👋 Sorry to hear that the result wasn’t what you hoped for! What you describe can be due to the hair having different levels of lightness and porosity. On very light or porous areas, the pigments can adhere more strongly and give a purple/white result, while the pigments may adhere less on some darker or less porous areas, which causes the yellow tones to remain. Feel free to email us at frisoren@lyko.com with pictures of your hair now and preferably how it looked before application, so we can help you further 🤍 All the best! 🌼
  • The post was made 2 months
    Rating: 2 out of 5
    verified customer

    Got green hair from it..

    Got really excited to try because I wanted my hair to go in the ashy direction but didn’t get that, it turned green instead... I had light brown from the start...
    1 product in post Got green hair from it..
    1669 views
    • The user's roll: Customer service at Lyko. The comment was made 1 month
      Hi Ellie! 😊 Thank you for your review ✨ So typical that the result didn’t turn out as you had expected 🤍 Direct-acting colors can give different results depending on the hair’s starting condition, previous treatments, and hair porosity. My best tip is always to test the color on a small hidden strand first to see how the shade takes on your hair, especially when you’re aiming for a specific tone. If you want tips and advice from our hair experts, I warmly recommend emailing frisoren@lyko.com Wishing you a really nice day! 🌸
  • The post was made 2 months
    Rating: 3 out of 5
    verified customer

    Yellow

    I think this one was a really strange color Even when you shake it, it gets wet The color isn’t really bright yellow or anything Doesn’t smell bad either
    1 product in post Yellow
    925 views
  • The post was made 4 months

    Shades

    Does milk_shake not have dark red shades or red mahogany or burgundy? Something you could stock?
    1 product in post Shades
    2292 views
    • The user's roll: Customer service at Lyko. The comment was made 4 months
      Hello StyleStory 😊👋 I will forward the request to our buyers so they can review the assortment 🤍 Have a nice day!
  • The post was made 4 months
    Rating: 5 out of 5
    verified customer

    Very satisfied

    Got a cooler and much more even color on the highlights. Worked very well. Will buy again.
    1 product in post Very satisfied
    3298 views
    • The comment was made 2 months
      Which shade? :)
  • The post was made 5 months
    Rating: 5 out of 5
    verified customer

    Awesome

    Blue works really well on my daughter's dark hair
    1 product in post Awesome
    2246 views
  • The post was made 6 months

    Direct Color for Root Blending

    Hi! I’m naturally blonde but have been dyeing my hair dark brown for years. I’m now growing out my natural colour and want to transition gradually. Would milk_shake Direct Colour Cold Brown be a good temporary option to blend or cover my roots while they grow in? I’m looking for something that fades rather than permanently colours them.
    1 product in post Direct Color for Root Blending
    2332 views
    • The user's roll: Customer service at Lyko. The comment was made 6 months
      Hello Anky 😊👋 Sometimes hair colours and shades can be a little tricky! One tip is to try our hair colour test in the LYKO app. There you will get tailored feedback on how to proceed and which products are best suited to achieve exactly the shade you want! 😊 The people helping you are trained hairdressers and hair experts! 🩷 You can find the test via the link: lyko.com/sv/beauty-scan2 Take care!
      1 likes
  • The post was made 9 months
    Rating: 1 out of 5
    verified customer

    No thanks

    The color didn't stick properly to the hair. This also made the hair feel dry and tangled. A valuable product to be thrown away. No thanks.
    1 product in post No thanks
    3318 views
    • The user's roll: Former employee. The comment was made 9 months
      Hi Heli! Thank you for your review 💕 The results of hair colors always vary individually, and many factors influence it, such as the hair's natural color, previously used products, and the condition of the hair. I'm sorry to hear that the product didn't give you the desired shade this time ❤️ Have a nice Thursday ✨
      1 likes
  • The post was made 10 months
    Rating: 1 out of 5
    verified customer

    Not buying again

    "Beige" instead dyed the hair purple. Luckily, the color washes out over time.
    1 product in post Not buying again
    2856 views
    • The user's roll: Customer service at Lyko. The comment was made 10 months
      Hi Nea! Thank you for your product review! ❤️ The effectiveness of hair colors is always individual, and the final shade is influenced by many factors – such as the starting color of the hair, previously used products, and the condition of the hair. It's unfortunate that the product didn't work for you as desired this time. Fortunately, the color is wash-out and fades over time ❤️ Have a lovely day! 💕
      1 likes
  • The post was made 11 months

    Stock Status

    Hey! When will this product be back in stock? 🫶🏻
    1 product in post Stock Status
    2941 views
    • The user's roll: Hairdresser at Lyko. The comment was made 11 months
      Hi Ronya Linnéa! 👋🏼 We don't have a confirmed date for the refill, but hopefully it won't be too long! Please keep an eye on it, and you'll get an email when it's available for purchase 💌 Take care 🌞

milk_shakeDirect Colour Lilac

23,40 €(23,40 € / 100 ml)
Free shipping for purchases over 39 €, sent from our warehouse in Sweden

More shades

Gentle and versatile cosmetic colour for simple hair colouring services with excellent results. The conditioning base is enriched with milk proteins, shea butter, argan oil and the exclusive ingredient Integrity 41®. Completely ammonia-free, it does not require the use of oxidising agents. Lasts up to 8-10 washes.

Use:
Distribute over clean, damp hair, work through the hair and comb through. Leave in for a suggested time that varies between 5–20 minutes. At the end of the setting time, lather with a little water, then rinse. If applying intense or dark shades, cleanse with a mild shampoo. Follow the instructions on the instruction leaflet insert. Perform a skin sensitivity test.

100 ml

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