Sweed

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Popular products

Latest reviews

  • One of the best!

    Cloud Mascara Black

    Absolutely one of the best mascaras on the market, I feel like my lashes have gotten longer after only using it for a couple of months. The only downside is that it doesn't dry quickly enough. However, I can overlook that since it has so many other benefits. If you haven't tried it, I really think it deserves a chance! 😍

    Larisa2 days

  • Sweed Eyelash Growth Serum 3 ml

    Eyelash Growth Serum 3 ml

    It will be interesting to see how my lashes grow after a few weeks. Right now 5/5 from me, so I will return in a while with an updated review.

    Weronica3 days

  • Recommending!

    Eyelash Growth Serum 5 ml

    Very good! My lashes have become long and beautiful. I've received compliments from several friends about my lashes :)

    Mina4 days

114 products
114 products
Customer service