Sweed

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Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

  • So good

    Eyelash Growth Serum 3 ml

    I've used this serum and noticed a clear difference in 2 months! Really good serum

    Sabrina1 day

  • Ok but nothing wow

    Lash Lift Mascara Dark Brown

    Bought this as I read nice reviews Used dark brown color and get a natural look but no fantastic result in intensity and fullness, still quite satisfied as I don’t want any “primadonna” lashes. But the brush! It should have been easy to use when it was slim, but I can’t seem to get it right, probably due to my technique, but I would like to hit the inner and outer corners of my eyes. The rating will still be a 4 as it has held up well throughout the day, hasn’t clumped, and has been easy to remove.

    Annelie4 days

  • Works but...

    Eyelash Growth Serum 5 ml

    The product works and definitely gives longer lashes, but unfortunately has developed a reddish-purple line on the lash line where the serum is applied, which doesn't look so nice when you're not wearing makeup....

    Denice6 days

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