Sweed

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Popular products

Latest reviews

  • the best lash serum

    Eyelash Growth Serum 5 ml

    the best lash serum that gives quick results, got longer lashes after 1-2 weeks 😍✨ #lykoreview

    Mel22 hours

  • Best eyelash serum

    Eyelash Growth Serum 3 ml

    I have now tested this eyelash serum for almost 3 months and my lashes have never been prettier!! They have become so much longer and fuller. Now I even feel comfortable going without mascara 🤩 #lykoreview

    Mariette1 week

  • Love

    Eyelash Growth Serum 3 ml

    My lashes have become super long. I've applied this every evening for a little over two months, and my lashes now reach up to my eyebrows🤩 It has really worked fantastically for me. I have used xlash lash serum before, and with that, I experienced my lashes falling out, leaving bald spots. I haven't experienced anything like that now with this🥰

    Indra2 weeks

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