Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. “The Signature No-lash lash” is a staple in every makeup artists kit.
After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. After years of profound research, Sweed was born and the collection is now extended with new makeup staples. Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”
Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.
It does give a nice color, but you have to wipe the brush before applying the mascara, as it picks up way too much product. Then you need to hold the brush precisely right to get good results. Unfortunately, that's something I rarely succeed at. That said, it does stay well throughout the day.
I bought this because I wanted a balance between powder and liquid. This was so easy to apply, long-lasting, and buildable. The color was perfect and I was pleasantly surprised by the pigment. Held up perfectly after a sweaty workday. Highly recommended!