Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

  • Longer

    Eyelash Growth Serum 5 ml

    Got thicker and longer lashes in just 2 weeks. Not a huge difference, but the advantage is that I haven't had an allergic reaction like I did with xlash. #lykoreview

    A💞1 day

  • So fiiiin

    Glass Skin Foundation 05

    Such a light & fantastic foundation! Perfect for those who want no makeup makeup! Great for those who are dry but also for those with combination skin! You need so little product, it evens out the skin, can be powdered over without getting cakey! Wonderful in every way, a bit pricey though. But so worth every penny. I am completely in love with this 🥰

    Nathalié2 days

  • The perfect mascara

    Cloud Mascara Black

    I got this as part of a prize that Margareta Gräås raffled off. At first, I didn't think it would be anything for me because I usually prefer large but soft brushes. This one is narrow and very stiff, and my experience with similar brushes is that they can hurt a bit if you - like me - are very clumsy and tend to poke the brush in your eye a couple of times with each application 🤪😅 But, I've gotten used to it and think this mascara gives incredible volume, density, and separates the lashes very well! Not a single flake throughout the day, and the lashes stay curled and pretty ALL day. The pictures were taken in the evening after a full workday, and also after walking home from work in a snowstorm. Deeeefinitely a repurchase on this as soon as it runs out 😍 #lykoreview

    Sofie6 days

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