Sweed

Makeup Lash Serum Mascaras False Lashes Eyeliners

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins.
“The Signature No-lash lash” is a staple in every makeup artists kit.

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style.
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

Wow
Eyelash Growth Serum 5 ml
This is only after 3 weeks of use, I am in shock, I am so excited to see the results after a few months 😍
Julia Tallfjärd1 week
Sits well, but gives zero volume
Cloud Mascara Black
I have tested the Sweeds Cloud mascara in black about 10-15 times but am now giving up! Either mine had dried out in the unopened packaging, as it had been sitting for a while due to too many mascaras😉 (I think I got it in a box or a calendar) or I got a Monday model because I don't recognize my experience at all in everyone else's reviews🤔 Unfortunately. My lashes, which are quite long but straight, look so much better with almost all other mascaras🤥 Quite large, voluminous packaging with outer box. The mascara has a silicone brush with short bristles. ➕Generous amount: 12 ml. ➕Fragrance-free. Does not irritate. ➕Gives good length to the lashes ➕Almost waterproof! Handles watery eyes, hooded eyes, and light rain without smudging at all. ➕Swedish brand that is cruelty-free, meaning it does not test on animals🐇🐀🐒 ➕Vegan🌿, meaning it contains nothing from the animal world. ➕Good ingredients overall. ➕Country of manufacture: Germany. ➖Zero volume and fullness. ➖Stiff, dry, spiky lashes. ➖Brush design. ➖Contains Phenoxyethanol, a controversial preservative that can cause irritation. Gives it 3 slightly tired stars😄 ⭐⭐⭐ #lykoreview
Cecilia1 week
The perfect mascara!
Cloud Mascara Black
Finally, I have found a mascara that has the perfect combination of volume and length, without it being too much product. It doesn't clump, lasts all day, doesn't flake, and leaves a pretty natural look ⭐️
Vilde Sørensen1 week