Sweed

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Popular products

Latest reviews

  • O M G

    Miracle Powder Medium Light 02

    I picked up the phone and went on Snapchat to take a picture and then I thought I had a filter on, but nope, it's just this powder! This product is insane.

    Linn 6 days

  • Fin rouge

    Air Blush Cream Suntouch

    Very nice mild color!

    Åsa3 weeks

  • It works

    Eyelash Growth Serum 5 ml

    I think it's a good product, I can see a positive difference in my lashes when I use it. I didn't get wild results like with other lash serums, but as far as I know, there are no prostaglandins in this one either.

    Rikke3 weeks

96 products
96 products
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