Sweed

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Popular products

Latest reviews

  • Fin rouge

    Air Blush Cream Suntouch

    Very nice mild color!

    Åsa4 days

  • It works

    Eyelash Growth Serum 5 ml

    I think it's a good product, I can see a positive difference in my lashes when I use it. I didn't get wild results like with other lash serums, but as far as I know, there are no prostaglandins in this one either.

    Rikke5 days

  • HIGHLY RECOMMEND😍

    Cloud Mascara Black

    I have tried many different mascaras but have always had problems with getting black under my eyes. But not with this one. It also lasts all day and is easy to remove. Definitely worth paying a little extra for this result.

    Alice1 week

96 products
96 products
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