Sweed

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MakeupEyelinersMascarasLash SerumFalse Lashes

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins.
“The Signature No-lash lash” is a staple in every makeup artists kit.

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style.
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

Love
Eyelash Growth Serum 3 ml
My lashes have become super long. I've applied this every evening for a little over two months now and my lashes reach up to my eyebrows🤩 It has really worked fantastically for me. I've used xlash lash serum before and with that, I experienced my lashes falling out, leaving bald spots. I haven't experienced anything like that now with this🥰
Indra2 hours
Buy!
Eyelash Growth Serum 5 ml
The best eyelash serum I've used. Quick results. Doesn't irritate the eyes. I've probably tried x4 different eyelash serums and this one is the best! Will buy again!
Anna6 days
Favorite mascara!
Lash Lift Mascara Black
Best mascara, gives beautiful lashes, good depth but also feels good for the lashes!
Liza1 week