Sweed

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Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

  • Okay

    Lash Lift Mascara Dark Brown

    Pretty okay, nice in color but there are cheaper ones that do a much better job

    Angelika12 hours

  • Super good

    Eyelash Growth Serum 3 ml

    This has made my lashes grow like weeds, it’s so good

    Selma Engla Elisabet6 days

  • Wonderful formula! Even for allergy sufferers

    Cloud Mascara Black

    Super nice formula that doesn't irritate sensitive eyes and gives a very smooth and fine result. Stays nice all day without crumbling or stickiness. The only downside is the brush that picks up a bit too much product, even when you try to scrape it off. So it's hard to achieve a natural look, but I use a spoolie brush afterwards and then the result is more natural.

    Hanna6 days

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