Sweed

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Popular products

Latest reviews

  • LOVE

    Satin Kohl Eye Pencil Bright

    I use this as a lip liner, highlighter, and as an eyeliner! I have totally fallen in love with this product! It really can be multi-used as a highlighter and lip pencil too! 😍💗

    Cornelia2 weeks

  • Recurring product

    Eyelash Growth Serum 5 ml

    Use every evening, the only downside is that it's a bit expensive

    Thilda3 weeks

  • Standing favorite

    Miracle Powder Deep 06

    Best powder on the market, beats all foundations and brands, feels light, easy, quick & smooth, you don't feel like you have too much on, just feels light on the skin. So satisfied and simply lives up to expectations.

    Johanna3 weeks

114 products
114 products
Customer service