the Balm

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Discover original makeup products that the whole world has come to love with millions and millions of loyal customers.
‘’Beauty in 5 Minutes" is the motto of the American brand, which offers high-quality and multitasking cosmetics in original retro packaging and woman-empowering messages!
theBalm's multi-use, mega-fabulous products have become a calling card to many. Timeless, versatile, and always picture-perfect. With velvet textures, rich colors, and triple-milled pigments. Offering quick fixes and wondrous solutions for a wide range of beauty wants and needs for women of all ages.
An endless number of expressive colors will awaken the artist in you and make it easier to create looks that will emphasize your charm and beauty. QR codes on each product will bring tutorials to Your fingertips. Premium cosmetics at an accessible price.
Offering Clean & Green products with good-for-you ingredients, where skincare meets color. All Consciously and carefully selected.
This USA-manufactured brand believes that boyfriends aren’t the only thing we recycle! Low impact is the new high impact- we strive for an ingredient rating of 1-2 on the EWG list and all our packaging is either recyclable or made from post-consumer recyclable materials. Eco-friendly and sustainable.

Latest reviews

Just right
Bronzer Bahama Mama
I use this year-round. It gives a light "sun-kissed" look. In the summer, I go without foundation on my forehead and cheekbones for a more tanned tone, and in the winter, I do the same with a BB cream. Amazing product. I've had acne for many years, and this doesn't give me any breakouts at all, which many other products can cause, I'm very sensitive otherwise.
Aline3 weeks
Perfect set!
Travel Set with Cosmetics Bag
The best bronzer in the world❤️❤️❤️ everything else is just a plus! If only the mascara could be sold individually, that would be amazing!
Mia1 month
Decent go to bronzer
Bronzer Bahama Mama
A decent product, but it's doable. The finish is kind of satin matte, not so glowy as I wanted it to be, hence the minus star. Texture-wise, it's a bit powdery, I think, but it's blendable with a brush, and you can complement it with a dewy setting spray if you're opting for glowy look.
AnDr811 month