Urban DecayVice Lipstick Matte The Big One

With a new look and vegan formula, Vice Lipstick gives you high-impact, long-lasting color in a single, hydrating swipe. Try 30 Los Angeles-inspired shades in three moisturizing, vibrant finishes: cream, matte, and shine. Find your favorite Vice color, from sheer pink and everyday nude lipstick and to bright orange and red lipstick.

Forget dry, flaky lips—we’re all about the comfy, hydrating feel and even coverage. Vice’s creamy, moisturizing formula gets a boost from aloe vera and avocado oil, ingredients known to be rich in antioxidants. You’ll find us applying it in cars, in traffic, and on the go—these lipstick shades are our love letter to L.A.

Apply Vice Lipstick directly onto lips, using the angled end for more precision. Swipe from side to side until you achieve your desired color intensity. For a soft tinted effect, apply to lips using a dabbing motion. Rub lips together to evenly distribute the color.

3,4 g