About us

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History
Waterclouds haircare is a Swedish hair care brand with roots dating back to the 1960s, when three hairdresser colleagues decided to create a shampoo with more nourishing properties. The formula was developed and refined over time, leading to the launch of Waterclouds, as we know the brand today. All products are developed in accordance with the high quality standards set for salon care, and have been widely used by professional hairdressers and stylists since the launch back in 2001. Today, our products don't only have a given place in many European salons, they are also a key part of many people's daily hair care routine. People who all know that hydration is the key to beautiful, healthy hair.

Production
We develop and manufacture most of our product range in our own factories in Stockholm and Gothenburg. We distribute our products from our own warehouse, using entirely fossil-free shipments, allowing us to have full control of the entire production and supply chain. We strive to develop a wide range of innovative products for our customers. Our goal is to help each customer personalize their hair care routine with products that are result-oriented and kind to both their hair and the planet.

The importance of hydration
It is not only the skin that is in need of hydration to stay healthy, so is the hair. Well-hydrated hair is the foundation for strong and healthy hair. This is why we created Waterclouds – professional hair care with a clear focus: To give each and every hair type the hydration and moisture essential to stay smooth, strong and look its best.

Our wide range of innovative products contain different sets
of hydrating and moisturizing ingredients, formulated to both optimize the hairs natural hydration and to meet specific challenges caused by a lack of moisture. At Waterclouds, we have a clear focus on striving for both moisturization and hydration in our products, to provide the best conditions for strong and healthy hair.