The Dude

The Dude was founded in 2013 with the ambition to offer today’s style-conscious man professional haircare and grooming with a classic feel and a modern attitude. Inspired by 1950s barbershops and built on Swedish quality, The Dude creates products for men who value simplicity, style and results.

Made in Sweden in our own factory using carefully selected ingredients and modern formulations, The Dude delivers long-lasting performance, healthy-looking hair and a well-groomed feel. The range includes shaving products, haircare and salon-quality styling – for a style that lasts, every day.